Delhi,CA---Ray Prock, Jr. purchases tickets to a destruction derby for at the county fair online in his mom's home at Ray-Lin Dairy. Ray's brother, Lewis Prock, left, is driving in the derby. Prock is a second generation dairy farmer who runs Ray-Lin dairy and is on a mission to empower farmers use social media to tell their stories. Prock is widely popular in agriculture circles with a Twitter following of some 11,000 subscribers. Prock says he treats his 500 Holstein and Jersey cows well and runs a green operation. Prock's has blog postings dealing with "the Animal Rights activists use of sensationalism," on his Wordpress blog.